Join Melissa as she kicks off Season Five by discussing the importance of representation and cultural competency. Passing the Mic This season, we're passing the mic by interviewing industry specialists who shared their expertise in Melissa's new book, "Smart Talk: Public Relations Essentials All Pros Should Know". Topics covered: The importance of representation Experiencing cultural incompetency  The Invitation Theory  How to #PassTheMic  Actions to take: Consider what you represent in your work and through your actions Think about what makes people similar  Embrace new and different people  Practice inclusivity in everything you do  Resources mentioned: Smart Talk: Public Relations Essentials All Pros Should Know: https://www.mvw360.com/book "Cultural Competency Is a Must for All": https://www.prsa.org/article/cultural-competency-is-a-must-for-all PRSA Conferences: https://www.prsa.org/conferences-and-awards/conferences MVW Communications: https://www.mvw360.com/ PR Pro Gear: https://www.prgearshop.com/

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