Beyond the Brochure: What CVBs Really Do for Planners

05/06/2025 39 min Temporada 2 Episodio 16
Beyond the Brochure: What CVBs Really Do for Planners

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Episode Synopsis

Let us know what you think! What do you want to hear about?In this episode, hosts Eming Piansay and Sara Robertson sit down with two powerhouse destination experts: Kristin Delahunt, VP of Destination Services at Discover Atlanta, and Brynn Johnson, Director of Convention and Group Sales at Yakima Valley Tourism. Representing two wildly different but equally compelling destinations—urban Atlanta and scenic Yakima Valley—they share how CVBs (Convention and Visitors Bureaus) act as behind-the-scenes superheroes for meeting planners.Learn how CVBs help planners save time, access local gems, and create immersive attendee experiences—all for free. From organizing off-site winery concerts in Washington to navigating Atlanta’s booming culinary scene and new downtown developments, this episode showcases how CVBs boost the visitor economy and support local communities and small businesses.You’ll walk away with insights into:Why CVBs should be your first call when planning an eventHidden destination perks that planners often overlookThe real impact of tourism on local livesWhy relationship-building is at the heart of destination successWhether you’re a seasoned planner or new to the game, this episode is your reminder: CVBs aren’t just helpful—they’re essential.

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