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Listen "Cultivating Client Connections in a Sea of AI Content"
Episode Synopsis
Ever wonder why unqualified influencers and AI-generated content dominate search results while actual professionals stay silent? The answer lies in five research-backed barriers that prevent qualified experts from sharing their knowledge online.In this episode, Greg Mount explores why Canadian solo professionals struggle with content creation despite understanding its value, and provides a practical framework for overcoming these challenges using Google's E-E-A-T guidelines.Get the full story: Cultivating Client Connections in a Sea of AI ContentKey Topics:The professional silence paradox: why experts avoid content creationFive evidence-based barriers preventing professional content creationHow Google's E-E-A-T framework guides credible professional contentA simple "one article per month" strategy that actually worksContent repurposing workflow for maximum efficiency with minimal time investmentEpisode Chapters:(00:00) - Online Publishing Paradox
(02:12) - Online Publishing Barriers
(08:49) - Professional Advantage
(10:32) - Google's E-E-A-T Guidelines
(13:36) - Practical Content Strategy
(16:45) - Connect with Your Clients
Resources Mentioned:PIPEDA (Personal Information Protection and Electronic Documents Act)CASL (Canada's Anti-Spam Legislation)Google's E-E-A-T GuidelinesAmerican Bar Association 2024 Technology Report
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