Fran Hawthorne

Smart People Podcast
04/12/2012 35 min Episodio 72
Fran Hawthorne

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Episode Synopsis

Fran Hawthorne – Author of Ethical Chic: The Inside Story of the Companies We Think We Love There’s a reason why the largest corporations also have the largest marketing budgets.  With all of the competition out there today, a company’s image is just as important as the products that it sells.  For example, hear the word Lexus...

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