Mimi Usman is more than just a makeup artist—she’s building a beauty brand that speaks confidence, culture, and creativity.

In this episode of Smart Growth, Mimi shares how she turned her passion for makeup and gele styling into a growing business, the real hustle behind getting consistent clients, and what it takes to stay relevant in Nigeria’s fast-moving beauty space.

Our expert joins the conversation with practical business tips on how to grow visibility, set profitable pricing, and turn skills into structure.

If you’re a creative trying to turn talent into income, this one’s for you.

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