EP88: Beyond creativity – the commercial skills you need to succeed | Tim Perry

06/05/2024 24 min
EP88: Beyond creativity – the commercial skills you need to succeed | Tim Perry

Listen "EP88: Beyond creativity – the commercial skills you need to succeed | Tim Perry"

Episode Synopsis

Early on in my agency career I often used to hear the expression ‘great creative work will sell itself’, and its close cousin ‘do great work and the clients will come’. Of course we know that in reality, certainly for the majority, these things are rarely true, but I’m still surprised by the number of […]

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