EP96: What to measure and why | Lucy Mann

Small Spark Theory: a marginal gains approach to new business and marketing
20/02/2025 27 min
EP96: What to measure and why | Lucy Mann

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Episode Synopsis

Can you believe we’re already in February? In this episode, we’re diving deep into one of the most crucial (yet often overlooked) aspects of agency sales and marketing—measurement. If you’ve ever struggled with tracking the success of your marketing efforts or found yourself making gut-based decisions about new business opportunities, this episode is for you. […]

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