Of all of the marketing tools available to agencies, I'd wager that one of the most effective, yet most overlooked, is the humble email newsletter.  Which of course, makes it the perfect candidate for marginal gains and the perfect topic for this podcast. And this month, I have the perfect guest in the shape of agency newsletter specialist, Jamie Woodbridge  from The Inbox Club. In this episode we discuss why newsletters are so important - particularly in the face of so many shiny new channels, how to set good objectives, what to measure, which platforms to use, the optimum frequency and what makes winning newsletter content.  As always we'll be giving away a copy of Jamie's recommended read: A Whack on the Side of the Head by Roger von Oech I'm delighted that Jamie and his team are going to be relaunching  my very own newsletter (which has fallen ominously silent over the last year). The first issue of One Small Spark lands at the end of this month, so look out for it if you are already subscribed, or sign up here to join in the fun: http://eepurl.com/dql7rf You can also sign up for The Inbox Club's own weekly newsletter, full of actionable advice, here: https://theinboxclub-tips.beehiiv.com/subscribe  

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