Can you believe we're already in February? In this episode, we're diving deep into one of the most crucial (yet often overlooked) aspects of agency sales and marketing—measurement. If you've ever struggled with tracking the success of your marketing efforts or found yourself making gut-based decisions about new business opportunities, this episode is for you. I'll break down two key areas: Marketing Measurement: How to stay consistent by using a simple tracking tool to see what's really working. New Business Pipeline Measurement: Moving beyond guesswork with a structured, percentage-based system that brings financial visibility and clarity to your pipeline. There's some fiddly detail in this episode so I've compiled everying into a handy guide that you can download here and start implementing today. Please do get in touch to let me know how you get on.  Also mentioned in this episode:  One Small Spark - Gunpowder's monthly challenge email. EP26: Client Development Part One with Iain Johnston

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