Today Paul is joined by Keith Pepper, publisher of Rough Draft Atlanta.
Keith shares his journey from a media-obsessed childhood to transforming a legacy newspaper into a modern digital-first media company. He discusses navigating technology changes, building a cohesive brand amongst different community papers, and the importance of neighborhood coverage. Keith also emphasizes the power of newsletters as a new form of local journalism and the strategic shift towards high value, low volume advertising.
Links:
https://roughdraftatlanta.com/
https://www.linkedin.com/in/keithpepper/
[email protected]
---
This podcast is sponsored by LocalPod.co, helping local news publishers produce revenue generating podcasts. Learn more at https://localpod.co
---
Subscribe to my newsletter: https://localnewsindustrypulse.beehiiv.com/subscribe
Learn more about your ad choices. Visit megaphone.fm/adchoices

Ver todos los episodios