(0:27) Andrew’s never been to Disney World, and Sean’s surrounded by cat owners(5:18) Domain names are like gym memberships: you should take them seriously(10:38) People are scrambling to figure out how to close that lead gap, and that’s fair(15:40) A less boring alternative to white papers: interactive microsites(19:48) No time for microsites? Start a movement with other companies(24:33) What’s better than hosting competitions? Free swag.(28:19) Everyone loves free stuff—including existing customers(31:59) One does not simply close the lead gap by making marketing events Thanks for listening to Small Efforts, a podcast collaboration between Krit and Miscreants. Shoutout to the Hatch Team and Mary Vuong for producing and editing. Links:Andrew’s Twitter: @AndrewAskinsAndrew's website: https://www.andrewaskins.com/Chartkit: https://www.chartkit.io/Krit: https://www.krit.com/ Miscreants: https://www.miscreants.co/ Sean’s Twitter: @seanqsunHatch Team: https://www.hatch.team/Label Time: https://label-time.com/ Minimum Viable Secure Product: https://mvsp.dev/ Trace Labs: https://www.tracelabs.org/For more information about the podcast, check out https://www.smalleffortspod.com/.

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