Making a pivot in business can be extreme or it can be very natural. Hear how Christine pivoted her mom blog to provide services that her advertisers didn’t know they needed until she naturally connected them to her digital marketing service-offerings.And then faced with an opportunity to change a competitive environment. Christine shares why  she evolved her service offerings again to offer CMO for hire services. PLUS  if you’ve ever thought about bringing your significant other into your team, Christine and I have a conversation about her decision to  bring her husband into the business, what happened and why it ultimately didn’t work.  Christine Pilkington has been consulting in digital marketing and product development for so long she can remember a world before content marketing, social media and mobileHer client roster includes some of the world’s biggest brands like AOL, BMW, MINI, Chevrolet, RadioShack, and Canada’s top media brands like Maclean’s, CityTV and Today’s Parent.On this episode of Small But Mighty Agency: 3:20: From corporate job to moving across country and starting a mom blog8:47: The anatomy of profitable service offerings for a mom blog12:30: Adding new services to the agency and the value of the “learn it” approach15:23: Having her husband join the business, what she learned and why it ultimately didn’t work out19:04: How do CMO for hire services work?21:03: Why Christine doesn’t see her company as an agency23:03: How the definition of agency is evolving Show LinksVancouvermom.ca Crisp MediaThis episode is brought to you by the FREE Strategic Connections RoundtableJoin the free Strategic Connections Roundtable where creatives, consultants and service-based business owners can meet new business connections without the awkwardness of traditional networking. It's a curated experience where the group fit is curated so that connections and conversations thrive.That means that every month, a strategic connections roundtable will bring together a group of service based business owners in similar stages of business who can benefit from knowing each other SO that you canMake connections easierShare what your business offersDiscover new resourcesAnd have an opportunity to mastermind a challengeSave your free seat right hereThanks for listening to the Small But Mighty Agency Podcast, if you enjoyed this episode please leave a review on iTunes or send a screenshot on Instagram while tagging me  @audreyjoykwan

Ver todos los episodios