Ryan Serhant's "Sell It Like Serhant" is a motivational guide for aspiring salespeople, focusing on the author's personal journey to becoming a successful real estate agent in New York City. The book weaves in personal anecdotes about Serhant's early struggles and triumphs, providing readers with actionable advice on closing deals, building a strong network, and maintaining a positive mindset. Serhant emphasizes the importance of building a strong work ethic, connecting with clients on a personal level, and developing a unique selling proposition. He shares his "Serhant Secrets," strategies he learned through years of experience, and emphasizes the value of taking initiative, following up consistently, and utilizing creative pitches.
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