Can writing a book truly transform your business and elevate your authority? We promise you'll find the answers in our enlightening conversation with Everett O'Keefe, founder of Ignite Press and a seasoned hybrid publisher. Everett's compelling journey from a vocational rehab counselor to a bestselling author and publisher offers invaluable insights into the power of publishing. From co-founding a marketing venture to creating a bestselling book on video marketing, Everett shares the pivotal moments that led him to recognize the profound impact of authorship on business success.What happens when you lose a business partner and best friend? Everett opens up about the emotional and logistical challenges he faced after the loss of his business partner, John. With the help of a supportive mastermind group, Everett navigated through complex decisions, from closing business divisions to managing cash flow issues. He shares how strategic choices about outsourcing and in-house production, along with assembling the right team, were crucial in steering his business toward a profitable future in publishing.Discover the transformative benefits of mastermind groups and the often-overlooked advantages of writing a book. We dive into personal stories and real-life success cases, like Cindy's remarkable rise in the medical tourism industry. The episode underscores how books are more than just marketing tools; they build trust, enhance your profile, and attract better clients. Learn how authorship can significantly boost your credibility and open new opportunities, making this episode a must-listen for business owners, coaches, and consultants aiming to leverage the power of publishing for growth.Everett O'Keefe: Ignite PressCompany Website: https://ignitepress.us/LinkedIn: https://www.linkedin.com/in/everettokeefe/Facebook: https://www.facebook.com/ignitepress/Book Offer For Listeners: https://mypodcastperk.com/Book: hhttps://www.amazon.com/Blue-Collar-Kings-Blueprint-Success/dp/B0CMY2GC95/BOSS Links:Business Coaches: https://www.businessownershipsimplified.com/coachingBusiness Loans: https://www.businessownershipsimplified.com/businesslendingMichael's Book: https://www.michaeldmorrison.com/books #BusinessSuccess #EntrepreneurJourney #MastermindGroups #PublishingPower #BookMarketing #EntrepreneurSupport #SmallBusinessGrowth #AuthorityBuilding #BusinessInsights #SuccessStrategies #EntrepreneurLife #BusinessTips #ElevateYourBusiness #HybridPublishing #ExpertAdvice #EntrepreneurJourney #BusinessOwnership #BusinessStrategy #EntrepreneurTips #BusinessGrowth #SmallBusinessAdvice #SuccessMindset #BusinessPodcast #SmallBusinessPivots #SmallBusinessSuccess #Success #Podcast #SmallBusiness #BOSS #MichaelDMorrison #Oklahoma CitySupport the show1. Want more resources to grow your business faster?https://www.businessownershipsimplified.com/2. Want to connect with our Host, Founder & CEO on LinkedIn?https://www.linkedin.com/in/michaeldmorrisonokc/3. Want professional business coaching with our Host, Founder & CEO? https://www.michaeldmorrison.com4. Want to set up a FREE business consultation with our Host, Founder & CEO? https://www.businessownershipsimplified.com/consultationFOLLOW US ON:- WEBSITE: https://www.businessownershipsimplified.com/-WEBSITE: https://www.michaeldmorrison.com/-LINKEDIN: https://www.linkedin.com/in/michaeldmorrisonokc/-YOUTUBE: https://youtube.com/@businessownershipsimplified

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