Struggling to keep up with content creation? Learn how to make video content easy — and profitable — without becoming a full-time influencer.In this episode, Michael Morrison and Danny DelVecchio dive into video content strategy for small businesses and how to monetize authentic video content to grow online without burning out.In this episode of Small Business Pivots, host Michael Morrison, Founder & CEO of BOSS | Business Ownership Simplified for Success, sits down with Danny DelVecchio, founder of Video on Easy Mode and creator of the Free Business School podcast.After twenty years in sales, Danny quit his corporate job, moved states, and built a multi-six-figure business helping founders turn video content into clients. He shares how small business owners can grow their online presence through authentic storytelling — without wasting hours editing or trying to “go viral.”Together, they unpack:How to simplify video production and make it part of your weekly routineWhich platforms (LinkedIn, TikTok, Instagram, YouTube) work best for your audienceThe three content buckets every post should hit — Educate, Connect, and PromoteHow to repurpose one conversation into 30 days of contentTurning engagement and DMs into paying clientsAnd why “showing up authentically” still beats every algorithmWhether you’re camera-shy, overwhelmed by editing, or tired of getting zero traction, this episode gives you a repeatable system for creating real business growth through content.💡 What You’ll LearnHow to create months of video content in just hoursThe right way to monetize videos and measure ROIHow to choose the platform your clients actually useDaily LinkedIn habits that drive authentic engagementWhy consistency and authenticity outperform perfection🔗 Connect with Danny DelVecchioLinkedIn: https://www.linkedin.com/in/dannydelvecchio/YouTube: https://www.youtube.com/@coachdannydWebsite: https://coachdannyd.com/Instagram: https://www.instagram.com/danny.delvecchio/🕒 Episode Timestamps00:00 — Intro & Danny’s story 05:30 — Why business owners struggle with content 09:15 — The Educate • Connect • Promote framework 14:40 — Choosing the right platform 20:10 — How to batch video content 26:45 — Monetizing your content 33:00 — DM strategies that convert 38:30 — Why consistency is kingSupport the show1. Want more resources to grow your business faster?https://www.businessownershipsimplified.com/2. Want to connect with our Host, Founder & CEO on LinkedIn?https://www.linkedin.com/in/michaeldmorrisonokc/3. Want professional business coaching with our Host, Founder & CEO? https://www.michaeldmorrison.com4. Want to set up a FREE business consultation with our Host, Founder & CEO? https://www.businessownershipsimplified.com/consultationFOLLOW US ON:- WEBSITE: https://www.businessownershipsimplified.com/-WEBSITE: https://www.michaeldmorrison.com/-LINKEDIN: https://www.linkedin.com/in/michaeldmorrisonokc/-YOUTUBE: https://youtube.com/@businessownershipsimplified

Ver todos los episodios