With a passion for plants and horticulture, Josh Rutter launched Tropics North, a nursery farm in South Florida, with little experience in business. A couple decades later, Tropics North generated tens of millions of dollars in annual revenue with clients stretching across Florida and the Caribbean.

Josh sits down with small business matters to talk about how he started Tropics North, some of the challenges he faced and what business owners can learn from his mistakes. We also discuss Hurricane Andrew and how the devastating storm changed Tropics North and Josh as a business owner.

Josh Rutter is now a business consultant working with small to mid-size businesses in the Miami area. Listeners can reach Josh by email at [email protected].

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