In this episode, branding expert Andy Suggs stops by to shed light on one of the small business owner’s most confusing areas of responsibility: marketing. Andy shares his expertise on defining and building your brand, understanding the 12 different brand archetypes, and common mistakes small businesses make. Tune in to learn how consumers digest information today, how Aaron Rents underwent a successful engagement that transformed their brand, and how a simple day of fishing turned into an epic tale.

Episode Highlights:

• What Matters to Small Business [0:1:58]
• How It Began [0:02:46]
• Defining Your Brand [0:04:19]
• Examples of Great Branding [0:07:24]
• What a Brand Engagement Looks Like [0:09:47]
• Branding Mistakes Small Businesses Make [0:15:58]
• About Reckon Branding [0:17:59]
• Leading Client Onboarding [0:19:28]
• What’s Different Today [0:20:34]
• Aaron Rents: Portrait of a Successful Brand Engagement [0:23:00]
• One Piece of Marketing Advice [0:27:44]
• Rapid Fire [0:30:13]
• Takeaways [0:35:00]
• Contact Information [0:35:55]
• SBM Announcements [0:37:33

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