Renée Chaplin, VP of APAC at Constant Contact, interviews Nicola Votier, CMO of Poolwerx.In this episode:Introduction of Nicola, the CMO of PoolwerxDiscussion on the day-to-day tasks of a CMO at PoolwerxUnderstanding the importance of national and local marketing strategiesThe role of technology in Poolwerx' marketing effortsAddressing the challenges faced by Poolwerx in the current economic climateHow Poolwerx supports its franchise partners with marketing and trainingDiscussion on the future of Poolwerx, including digital transformation and the use of AILearn more: https://www.constantcontact.com/au

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