Welcome to the grand finale of Season 2 of The Land Pioneers Podcast! This marks not just the final episode of the season, but our last release for 2025.And we’ve saved one of the very best for last.We’re excited to feature a standout guest in the world of property marketing and community building — Judi Carr, founder of Property Republic and co-founder of PropSquad. With over 30 years of industry experience, Judi brings a fresh, honest, and practical approach to how land estates are planned, promoted, and brought to life.In this episode, she shares real stories, actionable insights, and powerful lessons on why great communities start with great communication — and how smarter, simpler marketing strategies can drive long-term success.Don’t miss this inspiring episode for this season! Full Episode  Judi Carr has worked with some of Australia’s most prominent property developers, including Stockland, Lendlease, Mirvac, and Lifestyle Communities. In 2012, she started Property Republic to help developers put the customer at the centre of every decision. More recently, she co-founded PropSquad — a clever new way to let residents help market their neighbourhoods by sharing their experiences and getting rewarded for it.Judi’s work is about building strong connections between developers and communities — and it’s based on honest conversations, not just marketing slogans. In this episode, she explains how PropSquad came to life, what developers often get wrong about branding and communication, and how to keep things simple while delivering outstanding results.Key Insights from the PodcastFrom Industry Leader to Independent Thinker: Judi’s early work with UDIA and Stockland gave her a front-row seat to how big communities are built. But she quickly saw a gap — too many decisions were being made without hearing from the people who would actually live there.Why She Started Property Republic: Judi wanted to bring a fresh approach to project marketing — one focused more on the people than the packaging. Her goal is to help developers truly understand their buyers and build places where people are proud to call home.The Story Behind PropSquad: Frustrated by outdated “refer-a-friend” programs, Judi and her business partner Monika, created PropSquad — an easy-to-use platform that helps residents become community ambassadors. It’s simple: share your love for where you live, invite others to check it out, and get rewarded if they make a purchase.Curious how PropSquad is changing the game? Check out the Eagle Vision Propsquad Link!A Real Example — Woodlea: In just 10 weeks, PropSquad helped generate over $5.5 million in sales for the Woodlea community in Melbourne’s west. Judi explains how the program works, how it stays fair and secure, and why it’s proving to be more powerful than traditional advertising.Building Real Communities Takes Commitment: Judi discusses openly what happens when developers reduce community support during tough times — and why short-term decisions can cause long-term damage. The best projects, she says, are the ones that invest in people from day one.What Works (and What DoJoin Our Community: We invite you to participate in this enlightening voyage. Whether you’re here to gain industry insights or find guidance on your professional journey, Land Pioneers is your compass in the world of land development. Subscribe and become an integral part of our community today. Visit https://landpioneerspodcast.com/

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