LISTEN TO THIS EPISODE IF YOU WANT A BREAKDOWN AS TO HOW COACH IS MARKETING THEMSELVES TO A MAJOR ELEVATION IN THE LAST 2 YEARSIn this case study episode, I’m diving into how Coach completely repositioned itself in the last two years. Quadrupling its stock price and reestablishing itself as a must have name in the luxury market.We’ll break down how Coach shifted its demographic, created a luxury experience at a mid luxury price point, and used smart marketing moves (influencers, TikTok virality, outlet strategy, and brand partnerships) to reclaim relevance with younger buyers.Whether you’re a small business owner, a product based founder, or just curious how legacy brands reinvent themselves, this episode shows you what’s possible when you nail your positioning and brand experience.What You’ll Learn in This Episode:How Coach went from fading relevance to quadrupling its stock price in just two yearsThe psychology behind positioning as luxury while pricing mid luxuryWhy creating a premium experience matters more than the actual price tagHow Coach shifted demographics and won over Gen Z + young millennialsThe surprising role outlet stores played in fueling accessibility and growthThe marketing campaigns, celebrity associations, and influencer strategies that workedTangible lessons you can apply to your own brand positioning right nowTimestamps:00:00 Introduction to Coach’s Brand Revolution01:05 Market Positioning & Pricing: How Coach Plays the “Luxury at Mid-Luxury” Game04:02 Creating a Premium Experience at an Accessible Price Point07:51 Targeting Younger Demographics: From Moms to Gen Z + Millennials12:02 Outlet Stores & Accessibility: The Surprising Strategy Behind Growth16:30 Marketing Wins & Brand Repositioning: How Coach Reinvented Itself21:46 Applying Coach’s Strategies Directly to Your Business27:22 Final Thoughts & Key Lessons from the Case Study📌 Have a question you want featured next time? Join the free podcast community below!Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateausJOIN THE SBG FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

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