What if the way you've been thinking about business is all wrong? In this episode, we dive into Create Don’t Capture by Eric Thayne, a book that flips the traditional mindset of chasing customers and instead focuses on building through authentic creation.You'll discover how this book challenges business owners to stop "capturing" and start creating real value, content, and connection. Whether you're a seasoned entrepreneur or just starting out, this perspective shift might be exactly what your business needs.This isn’t your typical business book, and that’s exactly why it works.

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