Craig Chaytor was a chef for 16 years, but is now dedicating his life to developing his virtual reality product IMME (Imagine making Memories Everywhere). IMME is named after his daughter Imogen who has Williams Syndrome. This means that she easily experiences sensory overload and can find everyday things very difficult. The IMME virtual reality product is hugely beneficial for children like Imogen and has been shown to improve their development.IMME is currently being used in a research study in the health sector.Links to stories about IMME:https://immemedia.wixsite.com/immemediahttps://www.bbc.co.uk/news/av/education-45983010https://www.designcouncil.org.uk/news-opinion/video-designing-better-life-craig-s-story https://www.yhahsn.org.uk/news/supporting-children-with-medical-conditions-through-the-power-of-storytelling-using-virtual-reality/?ref=Connect with Craig here:https://twitter.com/chaytorcraig?lang=enhttps://www.facebook.com/imme.mediahttps://uk.linkedin.com/in/craig-chaytor-b948b3182

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