Send us a textIn this episode, Eric chats with David Burden, Director of Sales and Biz Dev at Arketek, a leading Salesforce consultancy. David drops some great tips on smart sales strategies, using tech to grow your biz, and avoiding common small business pitfalls. They cover everything from the (fading) future of cold email to how AI and automation are changing the sales game. Plus, David shares practical ways small businesses can streamline their sales process and use CRM data to find more ideal customers. Packed with useful insights for anyone looking to scale smarter.00:00 Introduction and Guest Overview01:42 Common Sales Mistakes in Small Businesses03:44 The Future of Cold Email and Sales Strategies05:37 AI and Automation in Sales07:50 Automating Small Business Operations10:30 Choosing the Right CRM14:12 Building a Sales Playbook17:29 The Value of Adding Value in Sales18:37 Tracking Sales Metrics for Small Business Owners19:10 Leveraging Customer Lifetime Value21:39 Competing with Big Businesses22:12 The Importance of Local Networking25:03 Architect's Elevator Pitch26:41 Future Trends in Sales and Business Technology32:51 Conclusion and Final ThoughtsDavid Burden, CSP, Arketekhttps://www.linkedin.com/in/david-burden1/https://arketek.ca/

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