What happens when you throw Slideshow with Dave Hayward with the AI Corner podcast, with a bunch of AI tools and a blank marketing brief?Spoiler: chaos, creativity, and a joyful new product marketing plan.In this crossover episode of Slideshow, I team up with the excellent Mike Bayly from Allexive and AI Corner to test-drive a heap of AI tools in real-time. We go from idea to prototype to pitch, all inside 40 minutes. We cover:The brutal truth about AI output qualityWhy human-AI collaboration is the real magicHow prototyping with AI can supercharge your go-to-marketWhy we both love the awkward middle part of creativityPlus: a micro-launch idea for a fictional product that might actually be… pretty good?It’s live, loose, and loaded with takeaways.Watch it. Try it. Steal it.Links and things:Dave Hayward: LinkedIn | EuropaMike Bayly: LinkedIn | Allexive | AI CornerSign up for Bright Objects, our newsletter on AI, marketing, and strategy: europa.nz/#subscribeChapters:00:00 Introduction and Crossover Concept00:58 AI Corner and Its Purpose03:29 Demo-Based Exploration of AI Tools06:18 The Reality of AI Outputs09:04 The Role of AI in Communication12:05 AI as a Leveler for Businesses14:25 Prototyping and Rapid Development with AI17:10 Planning a Micro Launch Initiative20:09 Generating Ideas for Product Launch22:40 Deep Research and Competitor Insights24:22 Exploring Four Square and Its Competitors25:31 Using AI Tools for Product Development27:29 Creating a Product Mockup and Marketing Strategy28:37 The Impact of Generative UI on User Experience32:21 Leveraging AI for Efficient Research and Insights35:26 Finalising Product Details and Launch Strategy41:40 Wrap Up Keywords:AI, marketing, product launch, demo, technology, collaboration, innovation, communication, tools, strategy

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