SummaryDave Hayward interviews Sam Browne, a successful entrepreneur and personal branding expert, who shares his journey from music to building a personal brand on LinkedIn. Sam has built a framework for success on the professional network called "The Mind Share Method". Unlike the tech LinkedIn bros promising a quick fix or instant results, Sam's system is about consistently turning up in a way that is consistent with who you authentically are, and your goals and values.Slideshow with Dave Hayward is a production of Europa Creative Partners, a boutique B2B marketing agency for tech and professional services firms. www.europa.nz Chapters00:00 Dave's intro 00:54 The Importance of Personal Branding03:09 Building a Personal Brand on LinkedIn07:40 Identifying Your Ideal Client10:00 The Personal Element in Personal Branding14:45 Establishing Trust Through Personal Branding15:19 Defining Your Personal Brand20:42 Discovering Your Superpowers21:56 Authenticity in Personal Branding27:06 The Importance of Personal Branding28:42 Understanding Authority Content31:54 Building Trust Through Authority36:26 The Art of Selling on LinkedIn44:37 Creating a Compelling Sales Post50:55 Wrapping Up and Next StepsKeywordspersonal branding, LinkedIn, entrepreneurship, creativity, authority content, sales strategy, authenticity, community building, marketing, digital presence

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