Episode 345: Why Experiences Beat Deliveries Every Time with Dean Caravelis (Blezoo)

25/07/2025 24 min
Episode 345: Why Experiences Beat Deliveries Every Time with Dean Caravelis (Blezoo)

Listen "Episode 345: Why Experiences Beat Deliveries Every Time with Dean Caravelis (Blezoo)"

Episode Synopsis

What if the secret to growth isn't sending more emails, but sending fewer? Dean Caravelis, founder of Blezoo and author of "The Experience in a Box Playbook," explains why precision beats volume in promotional products.

We dive into why campaign complexity kills memorability, the physical renaissance happening as digital fatigue sets in, and how commonsku amplifies personal relationships instead of replacing them.

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