Episode Synopsis "Chapter 10: Get out a ruler"

A summary of Chapter 10: Measurement, Evaluation, Budget and Calendar from "Social Media for Strategic Communication: Creative Strategies and Research-Based Applications" by Karen Freberg.

Listen "Chapter 10: Get out a ruler"

More episodes of the podcast Sixty Seconds of Social Media

• Chapter 8: A volunteer from the audience please
• Chapter 13: The future
• Chapter 10: Get out a ruler
• Chapter 12: Let's apply, part 2
• Chapter 11: Let's apply, part 1
• Chapter 9: Create and Curate
• Chapter 7: Let's write
• Chapter 6: You need a plan
• Chapter 5: Hittin' the books
• Chapter 4: The perfect role
• Chapter 3: Build a Brand
• Chapter 2: Let's get ethical
• Chapter 1: An Art and Science