Bradley Jacobs welcomes Robin Waite, founder of Fearless Business and bestselling author, to discuss how fractional experts can increase their income without working more hours. Robin shares insights from his 12 years running a marketing agency and his current work as a business coach. He explains why most business owners dramatically undercharge for their services and introduces his "goal-focused pricing" approach that starts with the desired annual income and works backward. Robin walks through the process of productizing services to create predictable outcomes for clients while making delivery more efficient. The conversation explores how to overcome pricing mindset blocks through exercises that tap into our subconscious understanding of our true value. Robin also reveals his unconventional approach to marketing through strategic partnerships rather than relying on social media, which has generated significant business opportunities. The episode provides actionable strategies for fractional experts to increase their rates, improve cash flow, and build valuable business relationships.🔗 Learn More:Scale your fractional practice: https://mylance.coConnect with Bradley Jacobs: https://www.linkedin.com/in/bradley-r-jacobs/https://www.fearless.biz/tys00:00 Introduction to Robin Waite01:20 Robin's background and journey to business coaching03:30 The keys to financial freedom for fractional experts04:40 Three ways to grow a business06:30 The "sales cycle of doom" vs. the virtuous cycle09:10 Why most business owners undercharge for their services10:45 Goal-focused pricing methodology explained13:20 The concept of productizing a service15:35 Three principles of productizing a service18:50 The SEO package pricing example22:10 Finding your true pricing comfort zone exercise25:30 Improving cash flow with upfront payments27:15 The impact of "Built to Sell" on Robin's business30:20 Robin's story of 10x pricing transformation34:45 Building confidence to raise your prices38:10 Shifting from social media to strategic partnerships40:40 How one podcast interview generated $300,000 in business43:30 The approach to building valuable partnerships45:50 Final thoughts on playing the infinite game47:40 How to connect with Robin and get his book

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