Every season tells a story, and this episode walks flower farmers through one of the most transformative rituals of the entire year. Jenny breaks down the exact six step process she uses to evaluate her farm’s performance, uncover hidden opportunities, and reset her business for long term growth. From dreaming up revenue goals to reviewing projected versus actual numbers, this audit creates clarity and confidence while protecting your time, money, and mental health. It’s a powerful way to avoid repeating old mistakes and to build a direction that supports both your business and your lifestyle.
With real examples from Jenny’s own early years and her encouragement to dream bigger while staying grounded in data, this episode is both practical and energizing. Flower farmers who feel scattered, overwhelmed, or unsure of their next business moves will walk away with crystal clear next steps and a renewed sense of purpose.Get Jenny's End of Year Review Process Worksheet: www.trademarkfarmer.com/audit
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