Episode Summary:Welcome to Sipping Success, your ultimate podcast for wine, spirits and alcohol. In this episode, we dive into the world of beverages, featuring Todd Baldwin, co-founder of Crafted, who shares insights into his journey and the impact of Crafted on the CPG industry.Key Topics Discussed:1:00 Min - Todd Baldwin's Background and the Founding of Crafted: Todd shares his journey from Greensboro, North Carolina, to co-founding Crafted after recognizing the need for better food and culture representation through live-streaming cooking content.4:00 Min - Transition from Live-Streaming Cooking Content to Short-Form Video Marketing: Crafted's initial focus was on live-streaming cooking shows. However, they pivoted to short-form video marketing on platforms like TikTok, which proved more effective in driving brand engagement and sales.11:00 Min - Recent Advancements in Attribution and Hyper-Targeted Marketing: Todd explains the new features in Crafted's platform, such as improved attribution tools and hyper-targeted marketing capabilities, which help brands track the effectiveness of their campaigns and optimize their marketing strategies.15:00 Min - Partnerships and Collaborations Driving Crafted's Success: Crafted has formed strategic partnerships with marketing agencies and other businesses to enhance their service offerings, particularly in influencer marketing and content distribution.Conclusion:Todd Baldwin provides an inspiring look into the evolution of Crafted and how the company helps brands leverage short-form video content to drive retail sales. His journey emphasizes the importance of adaptability and customer-focused innovation in achieving business success.Contact Information:https://www.linkedin.com/company/mushroom-media-marketing/ https://www.mushroommedia.io/ http://www.usecrafted.comhttps://www.linkedin.com/in/todd-baldwin-113685117/

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