In this episode of "Sipping & Selling," host Joey Chanel welcomes Cameo Hanlon, co-founder of Bender Extender, a revolutionary hangover prevention product that promises to keep your mornings brighter after a night out. Cameo shares her journey from marketing professional to entrepreneur, explaining how her vibrant brand concept was born from a deep understanding of both the alcohol and wellness markets. Join us as we dive into the colorful packaging inspired by '80s nostalgia, the science behind Bender Extender's natural ingredients, and how it integrates seamlessly into the drinking experience. Cameo discusses the hurdles of launching a new product, the importance of effective branding, and the potential collaborations with liquor brands that could elevate the Bender Extender experience.

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