In this episode of Sippin’ & Selling, Joey sits down with Jenna Oppe, a powerhouse executive from Breakthru Beverage, to unpack the realities of building brands in a crowded market. From tackling the tough topic of aging inventory to recognizing the true value of a brand’s message, Jenna shares what it really takes for emerging spirits to break through the noise.They dive into why brands with heart—those backed by good people and a clear purpose—are the ones that win long-term. Whether you’re a founder, seller, or just someone who loves the business behind the bottle, this conversation offers straight talk and smart insight from one of the best in the game.

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