Kris Rudeegraap, CEO of Sendoso. This speaker from the Demand Gen Summit discusses the importance of full funnel marketing and 7 different gifting plays to add to your playbook. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 2:48 – What are the company’s user base and campaign stats?9:10 – Invest in customer experience journey, community engagement, and advocacy.13:58 – Strategies for driving new engagement with target accounts at the bottom of the funnel. 15:44 – Customer relationships phase strategies, increasing usage, and gifting plays. 16:23 – Celebrating customer lifecycle milestones and expansion play strategies.18:03 – gifting strategies, personalized offers, and customized content offers.19:53 – Closing Remarks.

Ver todos los episodios