Jen Allen-Knuth, Evangelist Partner at Lavender. This speaker from the Demand Gen Summit discuss how to overcome the buyer's mental spam filter. To stay current on our latest events, follow us on Linkedin. Useful Timestamps:2:48 - Personalized emails compared to automated ones and have a much higher rate of reply. 6:42 - Explore slack communities for CXOs. Observe how people learn in these communities.7:06 - Understanding the questions, words, and trade-offs customers are making, and using virtual conferences to gain insights. 7:29 - Analyze conference agendas and topics to understand what attracts customers and how to align solutions with these interests.9:21 - The challenge of influencing informed buyers and the opportunity to shape demand in favor of one's solution.9:48 - Ensure content is buyer-centric and not self-focused.11:09 - Craft effective cold emails, including simplicity, personalization, and avoiding overt selling.13:56 - Tips for writing crisp, mobile-optimized content at a third to fifth grade reading level to increase reply likelihood.16:33 - Closing Remarks. 

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