Thomas Helfrich, CEO of Instantly Relevant. This speaker from the Demand Gen Summit discuss what strategies to use on LinkedIn to enhance revenue. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 3:17 - There's necessity of various phases for success and execution on LinkedIn. 4:04 -Set up a good intentional foundation to support other phases, establishing relevance, credibility, and understanding the ideal customer profile4:58 - Understand the importance of a LinkedIn profile and how it should focus on what the individual does for others and why they should act6:01 - Become known, liked, and trusted through engagement, dialogue, and call to action.6:58 - Actively engage on LinkedIn. Don’t solely rely on AI.9:18 - Many ways to nurture customers, such as through podcasts, articles, and gifts.11:43 - AI has an accelerator in business and content strategies.13:47 - Take time to think through systems and offer help with content or business development strategies.15:00 - Enhance brand perception and value.15:25 - Closing Remarks. 

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