Jonathan Bland, Co-Founder of OmniLab Consulting. Jason Steele, Co-Founder of OmniLab consulting. These two speakers from the Demand Gen Summit will discuss how to utilize LinkedIn to create more revenue. To stay current on our latest events, follow us on Linkedin. Useful Timestamps:00:40 - Introducing different marketing philosophies. 4:38 - What are the differences between direct responses vs. brand awareness campaigns?5:22 - Have consistency in naming and tracking structures. 5:48 - Overview on tracking mechanisms and data normalization.18:41 - How to manage campaign planning and audience expectations. 19:08 - Clarity over cleverness in messaging. 22:02 - How do you organize your content and create focus areas?23:55 - Connect headlines with content. 24:41 - High-level pointers for marketing. 27:01 - How to create content for audiences to understand.27:50 - Closing Remarks.  

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