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Listen "12 Key Points that are Underway in Changing Marketing for the Future"
Episode Synopsis
Matt Heinz, Founder & President of Heinz Marketing, brings key insight to marketing for the future. This speaker from the AI Revenue Summit breaks out 12 key points that are underway in changing how marketing is executed for the future. To stay current on our latest events, follow us on LinkedIn. Useful Timestamps:0:51 - What is marketing going to look like in 2-3 years?4:34 - 1) Prioritize owned vs. rented land, meaning, leverage your opportunities6:32 - 2) Data is more important than Demand8:09 - 3) Ecosystems & relationships are currency9:22 - 4) Demand and brand are better balanced11:38 - 5) Buying committees are way more complicated13:37 - 6) Omni is everything15:27 - 7) Humans and machines learn to co-exist17:41 - 8) Sales Enablement > Demand Generation20:11 - 9) Centers of excellence are table stakes22:24 - 10) New roles that don't exist today24:50 - 11) The customer journey is a loop (not a line)26:15 - 12) Fundamentals matter more than ever before28:39 - Concluding Remarks
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