In this episode, I'm chatting with the brilliant Kate Waterfall Hill, a leadership coach who's taken TikTok by storm in her 50s with her hilarious and relatable alter-ego, Linda the Bad Manager. Kate's unique approach to visibility proves that you don't need to conform to anyone else's rules to make a big impact online - you just need to find a strategy that works for you. We dive into: How Kate created Linda one January evening (after a glass of wine!) and turned her into a viral sensation, with over 100 million views and 200,000 followers across social media. What it's like being recognised in public - and handling the inevitable trolls that come with viral success. The secret to turning online engagement into real-world clients and revenue, and how Kate has built a thriving business around her personal brand. Kate also shares her journey from being a Managing Director in her 20s to becoming a sought-after coach, speaker, and author of her new best-selling book How to Lead. With over 30 years of business experience and her signature blend of sharp leadership insights and humour, Kate's approach to visibility is as practical as it is inspiring. This episode is perfect for you if: You've been holding back from showing up online because you're worried about what others might think. You want to craft a visibility strategy that feels authentic to your personality. You're curious how humour and creativity can help you stand out in a crowded online space. ✨ Plus, stick around until the end, where I share my three key takeaways from this conversation! Connect with Kate: Follow Kate on TikTok and Instagram: @KateWaterfallHill Check out Kate's website: https://www.waterfallhill.co.uk/ Check out Kate's new best-selling book, 'How to Lead': www.waterfallhill.co.uk/htl-book Connect with Vicki  Follow me on Instagram: @iamvickiknights Grab my free visibility guide: https://vickiknights.co.uk/visibility  Website: https://vickiknights.co.uk 🌟 Just a few spaces left for my first international Visibility Retreat taking place near Barcelona in spring 2025  https://vickiknights.co.uk/business-retreat-barcelona 🌟 Get my self-paced course, UNCOVER YOUR MAGIC, to get deep clarity and craft your personal brand from the inside out. Use the code SHOWING UP to get 10% off. https://vickiknights.co.uk/magic 🌟Join the waitlist for the next round of my group visibility mastermind, SEEN, a high touch 4 month programme, For ambitious business owners who are ready to amplify their impact and lead with authenticity. https://vickiknights.co.uk/mastermind    

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