Imposter syndrome can cause a constant fear of being found out   - you feel like a fraud and are paralysed by the idea you're not good enough and you're going to be humiliated. Saatchi and Saatchi's former Vice Chair, Rita Clifton CBE has the answer. In this episode of Show Me The Way she debunks the "fake it 'til you make it" myth and advises us to be properly prepared with personal branding, financial literacy, and perfecting the art of excellent communication. Love Your Imposter: Be Your Best Self, Flaws and All is out now. For Emmeline's bookshelf Rita recommended the Ruby Ferguson Jill series.

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