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Listen "The VIP Loyalty Strategy That Works, and Why Your Subscription Might Be Illegal"
Episode Synopsis
Let’s be real. Subscriptions aren’t just about shaving kits and snack boxes anymore. The Shopify brands that are winning are the ones treating subscriptions like a long-term relationship, not a quick sale. In this episode, I chat with Adam Levinter, author of The Subscription Boom and winner of the 2025 Subscription Impact Award, to unpack what’s working in subscription commerce right now... and what might get you slapped with an FTC fine. We’re talking about the $1 trillion subscription economy, why your cancellation flow could be a legal landmine, and how to create loyalty programs that don’t suck.
If you’re running a Shopify store and want to scale smarter, retain longer, and sleep better at night, this one’s a must-listen.
Key Take-aways
The subscription economy is projected to hit $1 trillion by 2028. Shopify brands should absolutely care
The FTC's Click-to-Cancel ruling is already live. If your cancellation flow is confusing, you're at risk
Paid VIP memberships outperform free loyalty programs in retention and revenue
Most subscription churn happens early. Your onboarding game needs to be tight
Referral strategies are massively underutilized by Shopify brands
Voluntary churn and payment failure churn are two different beasts. Treat them accordingly
Amazon is no longer the enemy of DTC. It’s a smart secondary channel for Shopify growth
If you're afraid to email your subscribers, your offer isn’t valuable enough
🫶 Please support the amazing sponsors that make this show possible 🫶
Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌
(plus most report paying about half the price of Klaviyo 🤫)
🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend
Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!
Try Bold apps for free here: shopify1percent.com/bold
Resources & Links Mentioned in the Show
Adam Levinter on LinkedIn: https://www.linkedin.com/in/adam-j-levinter-sbase/
Scriberbase (Subscription Consulting): https://www.scriberbase.com
Axis Brands Group (Shopify and Amazon Growth): https://www.axisbrandsgroup.com
SubSummit Conference: https://subsummit.com
The Subscription Boom (book): https://a.co/d/8IGyh9A
SKOOL - Subscription Scale Course: https://www.skool.com
Bold Subscriptions App: https://www.boldcommerce.com/subscriptions
Judge.me Reviews: https://judge.me
Gorgias Helpdesk: https://www.gorgias.com
Liquid Death (case study example): https://liquiddeath.com
If you’re running a Shopify store and want to scale smarter, retain longer, and sleep better at night, this one’s a must-listen.
Key Take-aways
The subscription economy is projected to hit $1 trillion by 2028. Shopify brands should absolutely care
The FTC's Click-to-Cancel ruling is already live. If your cancellation flow is confusing, you're at risk
Paid VIP memberships outperform free loyalty programs in retention and revenue
Most subscription churn happens early. Your onboarding game needs to be tight
Referral strategies are massively underutilized by Shopify brands
Voluntary churn and payment failure churn are two different beasts. Treat them accordingly
Amazon is no longer the enemy of DTC. It’s a smart secondary channel for Shopify growth
If you're afraid to email your subscribers, your offer isn’t valuable enough
🫶 Please support the amazing sponsors that make this show possible 🫶
Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌
(plus most report paying about half the price of Klaviyo 🤫)
🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend
Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!
Try Bold apps for free here: shopify1percent.com/bold
Resources & Links Mentioned in the Show
Adam Levinter on LinkedIn: https://www.linkedin.com/in/adam-j-levinter-sbase/
Scriberbase (Subscription Consulting): https://www.scriberbase.com
Axis Brands Group (Shopify and Amazon Growth): https://www.axisbrandsgroup.com
SubSummit Conference: https://subsummit.com
The Subscription Boom (book): https://a.co/d/8IGyh9A
SKOOL - Subscription Scale Course: https://www.skool.com
Bold Subscriptions App: https://www.boldcommerce.com/subscriptions
Judge.me Reviews: https://judge.me
Gorgias Helpdesk: https://www.gorgias.com
Liquid Death (case study example): https://liquiddeath.com
In God we trust