Stop Competing on Features: Reimagine Your Entire Product Category Instead

Shopify Masters
06/01/2026 33 min Episodio 757
Stop Competing on Features: Reimagine Your Entire Product Category Instead

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Episode Synopsis

Dr. Julie Chung shares how T3 reimagined hair tools as beauty products, not appliances. Learn how to create a luxury category by changing placement, design, messaging, and retail strategy.For more on T3 and show notes click here. 
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