How a Button-Down Shirt Attracted a Cult Following

Shopify Masters
30/11/2023 23 min Episodio 535
How a Button-Down Shirt Attracted a Cult Following

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Episode Synopsis

New York-based clothing company Alex Mill set out to make the perfect button-down shirt. Founder Alex Drexler and CEO Roxanne Stahl O’Hara share how the brand grew organically through word-of-mouth and working with content creators.To learn more about Alex Mill and show notes: https://www.shopify.com/blog/alex-mill-following
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