Yash Chavan, founder and CEO of Saral, breaks down a smarter way to approach influencer marketing and why brands are shifting from paid media to earned media.This is a must-listen for e-commerce brands looking to scale influencer partnerships as he explores:The pyramid approach to influencer marketing and how it helps brands scale effectivelyWhy seeding products to influencers is the best way to find top-performing creatorsThe power of earned media and why brands are moving away from paid adsWhy Instagram Stories are one of the most effective content types for influencersHow to identify the ideal creator persona for your brandWhy revenue should be seen as a side effect of strong influencer relationshipsHow brands can use influencer feedback to improve products and marketingIf you’re looking to turn influencers into affiliates, ambassadors, and long-term partners, this episode is packed with insights! Brands and products mentioned during this episode:Araku coffeeRelentless by Tim GroverRidgeHexcladNooeBacha CoffeeTimeline:00:00Introduction to Influencer Marketing and Saral02:15The Genesis of Saral: Simplifying Influencer Marketing04:15Understanding the Influencer Marketing Landscape05:51Successful Strategies in Influencer Marketing09:11The Pyramid Approach to Influencer Engagement10:36Selecting the Right Influencers for Your Brand12:34The Importance of Feedback from Influencers15:50Content Types and Their Effectiveness18:15Comparing Influencer Platforms: TikTok, Instagram, and YouTube22:40Maximizing Influencer Relationships30:25Understanding Influencer Motivations37:29Key Performance Indicators in Influencer Marketing42:09Building a Brand from Scratch with Influencers45:21Speed Round Insights

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