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Listen "Tea Time: Using Restaurants as a Paid Sampling Program for DTC With Jennifer Commins of Pluck Tea"
Episode Synopsis
Jennifer Commins, founder of Pluck Tea and certified tea sommelier, shares her journey launching and growing her premium, eco-friendly tea business. This is a must-listen for tea lovers as she explores:the journey of tea from leaf to cupthe health benefits of matcha, and why it's different than other teaone surprising truth about tea most people don't believeusing restaurants as a paid-sampling program to grow DTC saleshow Shopify saved her business during the COVID-19 pandemicone game-changing business decision Jennifer wish she did earlierwhy brand storytelling through organic social is a priorityBrands and products mentioned during this episode:The Tipping Point by Malcolm GladwellFevertreePluck Tea: use code HAPPYHOUR20 on your first orderTimeline:00:00Introduction to Pluck Tea and Jennifer Commins03:07The Journey of Matcha: From Leaf to Cup05:59Understanding Matcha Preparation and Quality09:02Health Benefits of Matcha and Green Tea12:00The Process of Tea Production15:07Tea Brewing Techniques and Best Practices17:56The Importance of Tea Bags and Sustainability21:14Personal Health and Fitness Journey with 75 Hard29:25Embracing the Challenge of 75 Hard34:17The Journey to Starting Pluck Tea43:52Building a Brand Through Relationships49:51Adapting to Change: The Shift to D2C53:17Lessons Learned and Future Strategies
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