Kevin O'Leary and Will Patch, co-founders of Cape Cod'r craft cocktails, share their journey launching a beverage brand made for those who crave memories of care-free summers. In this episode we dove into topics including:using crowdfunding to raise cash for marketing and create raving fans why founders need to share their story over and overadvice for anyone thinking about founding a CPG brandhow to get sips to lips and cans in hands for a new beverage brandwhy speaking to the right investors and co-packers can get you to market faster with less riskBrands, services, books and products mentioned in this episode include:Cape Cod'rStart EngineBurn the Boats by Matt HigginsThinking Fast and Slow by Daniel Kahneman Barbarians at the Gate by Bryan BurroughNantucket CrispsBezi Labneh

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