What if the key to solving industrial carbon emissions lay in modular innovation, AI, and a mission sparked by a childhood shaped by disaster? In this episode, Natalie sits down with Aniruddha Sharma, CEO of Carbon Clean, to explore the transformative journey from student startup to global carbon capture leader. Aniruddha shares how a deep personal connection to environmental impact and a passion for innovation propelled Carbon Clean to the forefront of industrial decarbonization. From navigating strategic partnerships with Chevron and Aramco to integrating generative AI in their technology, Aniruddha offers a masterclass in building mission-driven, scalable solutions for one of the world’s biggest challenges.Takeaways:Mission fuels momentum. A personal connection to your mission can power long-term vision and stakeholder alignment.Partnerships are growth multipliers. Aligning with strategic investors and engineering firms enables faster, scalable market entry.Educate to accelerate. In emerging sectors, investing in customer education is key to adoption and long-term success.Lead with tech, not just talk. Use AI not only to improve operations but to transform engineering and innovation cycles.Update values to reflect growth. Evolving company values builds trust and keeps teams aligned with shifting priorities.Take smart risks early. Don’t wait to push boundaries; early experimentation can lead to long-term leadership.Links:LinkedIn: https://www.linkedin.com/in/aniruddhasharma/ Website: https://www.carbonclean.com/ Email: [email protected] to Tune In:Spotify: https://open.spotify.com/show/2D1YbT2QhKxIwbREpU7EMb Apple Podcasts: https://podcasts.apple.com/us/podcast/shift-thrive-ceo-insights-on-driving-change/id1740828813 Amazon Music: https://music.amazon.com/podcasts/fa60b654-1955-4055-93df-fdd40c2a5c8f/shift-thrive-ceo-insights-on-driving-change iHeart Radio: https://www.iheart.com/podcast/269-shift-thrive-ceo-insights-166792501 Pandora: https://www.pandora.com/podcast/shift-and-thrive-ceo-insights-on-driving-change/PC:1001086797  YouTube: https://www.youtube.com/channel/UClf9QxGUxZw_Sv8_4bZP34Q This show is sponsored by Magnetude Consulting, bringing you the thinking-Power of a Growth Consultancy and the Getting-It-Done Power of a full-service B2B Marketing Agency. Learn more at: https://www.magnetudeconsulting.com 

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