What does it take to evolve from a startup into a global leader in a cutting-edge industry? In this re-air of Shift & Thrive, we’re bringing back a powerhouse conversation between Natalie and Matt McCrann, CEO of DroneShield. If you missed it the first time or need a second listen, you’ll hear Matt unpack how he’s guided his team through rapid growth, innovation, and the unique challenges of the counter-drone space. From aligning around a strong company vision to hiring with intention, this episode is packed with valuable leadership lessons for anyone scaling a high-growth organization.Takeaways:Start by understanding your market and customer needs, then reverse-engineer your organization's capabilities to meet them. Ensure the vision is clear and shared across the team to drive alignment and motivation.Hire team members who align with your organization's mission and possess a growth mindset. Build a culture that values innovation, adaptability, and shared purpose.Implement regular cross-functional alignment practices, such as quarterly meetings, to promote autonomy while ensuring team goals are synchronized and decision-making is streamlined.Commit to evolving your leadership style to meet the needs of a growing and changing team. Encourage continuous learning for yourself and your team to maintain relevance and effectiveness.Clearly differentiate your product or service in the marketplace and leverage early adopters to refine offerings and establish credibility.Amplify organizational successes by hiring a marketing leader at the right time to refine customer messaging and scale effectively. Align marketing strategies with organizational growth goals.Quote of the Show:“When we talk about driving change, we have to understand that this includes us as the leader, too. The role of the leader and the focus of the leader will need to evolve as well.”Links:LinkedIn: https://www.linkedin.com/in/mattmccrann/ Website: https://www.droneshield.com/   Ways to Tune In:Spotify: https://open.spotify.com/show/2D1YbT2QhKxIwbREpU7EMb Apple Podcasts: https://podcasts.apple.com/us/podcast/shift-thrive-ceo-insights-on-driving-change/id1740828813 Amazon Music: https://music.amazon.com/podcasts/fa60b654-1955-4055-93df-fdd40c2a5c8f/shift-thrive-ceo-insights-on-driving-change iHeart Radio: https://www.iheart.com/podcast/269-shift-thrive-ceo-insights-166792501 Pandora: https://www.pandora.com/podcast/shift-and-thrive-ceo-insights-on-driving-change/PC:1001086797  YouTube: https://youtu.be/1qnGHKlZx4M This show is sponsored by Magnetude Consulting, bringing you the thinking-Power of a Growth Consultancy and the Getting-It-Done Power of a full-service B2B Marketing Agency. Learn more at: https://www.magnetudeconsulting.com 

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