The Myth of Passive Revenue: A Closer Look at the Realities of Business As An Online Coach.Mark delves into the misconception surrounding passive revenue and the reality that creating a good product takes time, effort, and around six months of dedicated work. He emphasises that even in the realm of passive revenue, it still requires constant improvement, marketing, and a strong work ethic.Throughout the episode, Mark challenges the notion that pursuing challenges or selling guidebooks online guarantees financial success, highlighting the importance of gauging demand and assessing profitability. He draws from personal experience in the fitness industry, where working one-on-one with clients has proven to be more reliable income compared to online ventures.Mark stresses the significance of customer feedback and the importance of refining and learning from previous experiences. He shares his journey of starting with a program called Bikini Body, which received a strong response, leading to the creation of subsequent parts. Mark advocates for testing, trial, and learning when developing products, rather than investing too much time and money upfront.In this episode, Mark also sheds light on the need to prioritise content quality and value over aesthetics in the business world. He expresses frustration with marketing strategies that focus solely on appearances, while neglecting the true effectiveness and quality of a program.Throughout the conversation, Mark shares his insights on running a social media-based business, discussing intricate email marketing strategies, managing ads, and tailoring communication for different target audiences. He emphasises the complexity and testing required in running a successful business within a constantly evolving industry.As we explore Mark's experiences and expertise, we gain valuable insights into the challenges and rewards of pursuing passive revenue in the business world. So sit back, relax, and join us for this thought-provoking episode of "She's Taking Over."[00:06:44] Online business requires active work and costs.[00:13:34] Testing, learning, improving in ever-changing industry.[00:18:51] Test, learn, and respond to customer demand.[00:24:22] Focus on coaching, not fancy apps and marketing.[00:27:41] Sell results, not features or benefits. Differentiate yourself.[00:30:51] Different experiences, same results, validated app offering.[00:34:29] Reading books is cheap and easy; people share valuable recommendations. Learning from experience is important. Applying knowledge can be challenging in a unique business like fitness and social media. It's easier to start now, but harder to stand out due to saturation and competition.[00:40:54] Test, learn, pivot, and improve for success.[00:45:04] Online coaching market thrives with premium services.[00:50:00] Books read, sharing knowledge, gratitude, listener interactionThank you @coachmarkcarroll https://coachmarkcarroll.com/Work with us to scale your fitness business and nail your offering to ensure you get the best results possible with your clients. www.biguppetite.com Hosted on Acast. See acast.com/privacy for more information.

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