Send us a textIn this episode of Shelf Talks, host Roberta interviews Lori Peha Kezner, Co-Founder of Millie's Sipping Broth. Lori shares her journey from being a school teacher to creating a unique savory broth product that caters to health-conscious consumers. The conversation covers the initial idea, the challenges of finding manufacturers, the importance of consumer feedback, and the strategic steps taken to enter the retail market, including a significant partnership with Weight Watchers. Lori emphasizes the importance of methodical growth, adapting to retail feedback, and the ongoing learning process in entrepreneurship. She discusses successfully launching in major retailers like Walmart. She emphasizes the importance of building relationships with retail buyers, exploring marketing strategies beyond traditional expos, and identifying future growth opportunities in food service. Episode Beakdown:00:00 Introduction to Millie's Sipping Broth03:21 The Journey of Creation05:13 Finding Manufacturers and Early Feedback07:30 Retail Dreams and Weight Watchers Partnership10:07 Transitioning to Retail and Packaging Changes12:46 Consumer Reception and Broth's Unique Position15:05 Landing Walmart and Marketing Strategies16:38 Navigating Retail Feedback and Education19:06 Challenges with Manufacturing and Growth21:22 Navigating Manufacturing Challenges22:39 Launching in Retail: The Walmart Experience24:49 Building Relationships with Retail Buyers27:35 Marketing Strategies Beyond Expos29:07 Future Goals and Opportunities for Growth31:35 Future ProspectsLinks metioned in episode:Millie's Sipping Broth Website: https://milliessippingbroth.com/Millie's Sipping Broth Instagram: https://www.instagram.com/sippingbroths/?hl=enCheck out their website to see what retailers you can purchase. Support the showHow to Follow Shelf Talks Podcast on social:Instagram: https://www.instagram.com/shelftalkspodcast/Linkedin: https://www.linkedin.com/company/shelf-talks-podcast Love what you hear on Shelf Talks? You can now support the podcast. Every contribution helps bring more indie voices to the mic. Thank you for being part of this journey! ✨ https://www.buzzsprout.com/2411532/support Contact us via email: [email protected] Reach out if you know of a female founder with an impactful brand and retail story and leave a review if you found value in this episode! [email protected] Purchase the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book

Ver todos los episodios