Send us a textIn this episode of Shelf Talks, host Roberta interviews Candace Wu, co-founder of Wonder Monday, a brand that is redefining cheesecake with healthier options. Candace shares her journey from technology consulting to entrepreneurship, the challenges of product development, and the strategies for entering the competitive retail market. She discusses the importance of understanding consumer needs, building relationships with retailers, and the marketing strategies that have contributed to their success. The conversation also touches on future plans for expansion and the significance of innovation in the food industry.Chapters00:00 Introduction to Wonder Monday02:16 The Journey to Entrepreneurship05:04 Innovating Cheesecake: The Product Development Process08:20 Entering the Retail Space12:45 Marketing Strategies and Consumer Feedback16:50 Building Relationships with Retailers21:06 Future Plans and Expansion24:47 Retail Readiness Round: Key InsightsWonder Monday Website: linkWonder Monday Instagram: @wondermonday Support the showHow to Follow Shelf Talks Podcast on social:Instagram: https://www.instagram.com/shelftalkspodcast/Linkedin: https://www.linkedin.com/company/shelf-talks-podcast Love what you hear on Shelf Talks? You can now support the podcast. Every contribution helps bring more indie voices to the mic. Thank you for being part of this journey! ✨ https://www.buzzsprout.com/2411532/support Contact us via email: [email protected] Reach out if you know of a female founder with an impactful brand and retail story and leave a review if you found value in this episode! [email protected] Purchase the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book

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